The primary objective in marketing is to reach your target audience with key messages.  Our goal at iZania is to continuously grow our base of members and visitors, so that you have a better chance of reaching your target audience.  To be successful at Internet Marketing, the objective is to maximize your visibility in the locations where the greatest number of visitors will see your offering.  We offer many ways for you to succeed, and Premium Members receive advantages and discounts on advertising options!

Read on for more information on how and why you should market your business at iZania.  Use this direct links to sign up for our services:
Premium Membership | Banners Ads | E-Blasts

Why Market at iZania?
We specialize in reaching the African American Internet Market.  Our growing audience of Black entrepreneurs, professionals and consumers will help you tap into the $700 billion that is being spent by African Americans.  The fastest growing segment of Internet users in the USA is African American users.  We are positioning iZania to target those who are committed to acting in our self-interests. We focus on economic growth for online entrepreneurs by targeting Black Internet users and encouraging them to spend their money with Black business owners

What does the iZania Target Market look like?
Here are some summary demographics from our recent user survey:

• 90% African America
• 57% Female, 43% Male
• 44% Married; 43% Single; 13% Divorced.
• 57% College graduates
• 60% have a total household income of $50,000 or more.
• 52% between age 31 and 50; 38% over 50; 8% 30 and under.
• 62% have made an Internet purchase within the past month.

What is the behavior of iZania users and visitors?

• 7,100 members
• 7,400 Newsletter subscribers.
• Up to 15,000 visits per month
• Up to 50,000 pageviews per month

How can you reach the iZania audience?

iZania E-Blasts
This is a quick way to target our growing subscriber base with a press release or e-blast.  Many entrepreneurs use this as the entry point of their online marketing at iZania.  We offer discounts when multiple e-blasts are purchased.  Repetition is the key to success.  Our opt-in subscribers choose to receive our email communications, so our program gives you access to a high quality target audience.

Banner Ads
iZania offers the most affordable entry level banner advertising to help growing entrepreneurs increase brand awareness.  Achieve higher advertising impact with our affordable long term contract. With Premium Membership, your banner ads will display up to 40,000 impressions per year on www.izania.com and www.izaniamarket.com for ONE FULL YEAR for a very affordable price.  As our audience grows, so does your exposure.

iZania Black Business Directory
If you are a Black business owner, you can list your business in this directory FREE.  This is a directory for online and offline businesses.  We have one of the largest directories available with over 2,000 entries covering the entire country.  Premium Members* receive Featured Listings in the iZania Business Directory of Black-owned businesses.  Their listings will always appear at the top of search results for the search inquiry.

iZania Market
This is our online e-commerce center at www.iZaniaMarket.com.  This site provides a central place where economic activity can take place within our community.  It is an additional distribution channel for those who already sell online, and a place where those who don’t have a website to sell their goods and services online.  Listings are FREE. Sellers only have to pay a small fee when they sell something.  You have nothing to lose, and the potential for increasing sales at your business.

Since opening in November 2005, we have had  thousands of listings, and our sales are increasing every month.  This service is offered as an auction site, because it provides the maximum flexibility for buyers and sellers.  We are a long way from e-Bay, but this offering is designed to help stimulate online sales within the iZania community.  Listings are advertised at Froogle and Google Base, as well as Premium Members receive a 50% discount on all fees.

An important feature of the iZania Market is the iZania Stores.  Sellers can open a branded store with a unique URL where visitors will only see your products in the store. iZania Market Stores are FREE and provide a second location for your business at iZania Market.