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|THE BARON INSIGHT: Emotional Intelligence - The New Wealth-Builder|
|Written by William R.Patterson|
|Tuesday, 29 July 2008|
Moving forward, entrepreneurs and small business owners will have to adopt a more holistic way of thinking and processing information to survive. As the majority of purchases are now made from emotion, superior logic and linear thinking are no longer enough to establish and maintain one's competitive edge. Those who most effectively integrate emotional intelligence into their business strategy will have a tremendous advantage in the marketplace and the ability to upset industry giants virtually overnight. Some of the high costs for those who fail to integrate emotional intelligence into their business strategy include substantial lost revenue, lower response rates to marketing, and greater resistance when forming strategic partnerships.
Learn through BARON Business Coaching how you can generate higher profits, increased customer loyalty, more referrals, and create a more fulfilling customer experience by using emotional intelligence.