Toring Ellis

Headlines are important.  Nothing more than an assembled string of words used as attention getting statements.  No matter the profession, it is necessary for you to create headlines.  In your emails, power points, sales calls or seminars, you will find that better headlines will often equal better bottom lines.  The ask, whatever it is, will be more compelling and garner more results. 

You are the driving force behind the headline.  Abe Lincoln once said “if I had six hours to chop down a tree, I’d spend the first four sharpening my axe.”  Be compelling – make sure your gift of delivery and draft is always at it’s best.  Yes I did say gift.  Never leave a client, customer, participant or peer wondering about your importance.   Wondering why you were chosen.  It’s Monday — add dimension – let’s keep it moving!

• Torin Ellis is the founder of Monday Mover and Second Motive. Both organizations focus on the aggressive growth of professionals that want to be more, do more and give more. With an unshakeable focus on the elevation of who we are, Torin delivers thought provoking motivation via the Monday Mover newsletter and Monday Mover Radio. His staffing company delivers high paying employment ripe with promise with a focus on Sales and Sales Management. Do the right thing...sign up for the newsletter at mondaymover.com and encourage another to do the same.

TrackBack URI for this entry

Comments (1)

Subscribe to this comment's feed

...
written by loan.consultant23 , February 13, 2008

Very True, if your headline cannot capture your target audience's attention you've wasted a valuable marketing opportunity.

report abuse

vote down

vote up

Votes: +0

Write comment

Name

Email

Comment

smaller | bigger

Subscribe via email (Registered users only)

Write the displayed characters

Add Comment