| Why Your Marketing Isn’t Working |
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| Written by Sherese Duncan | |||||
| Thursday, 30 November 2006 | |||||
Page 2 of 3
Principle Four--Understand the Infrastructure needed to support business activities. There are tons of ways to start, build, and grow your business. However, one of the easiest, most proven ways to build a business that’s perpetual, meaning everlasting - (I did a radio show on perpetuity Nov 28 last year, so make sure to check it out so you know what I’m referring to ), but the way to build a business that’s perpetual is to build a strong infrastructure that not only prepares your business but also allows your business to make money, become profitable, and grow exponentially. Most entrepreneurs and business owners don’t focus on this critical area; not because it’s hard but because it requires an intangible process – which means you can’t immediately feel it, touch it, smell it – it takes time to build. So it’s hard to work on things that don’t give us that instant gratification. But, it will give you long-term stability, if that’s what you want. This infrastructure is your armor against outside forces that can deter, hinder, or even break your business success. We call this infrastructure CORE.
Principle Five--Understand the key functions of your business. The key functions of business refer to the internal operations of business. The basic functions may include: administration, accounting, distribution, marketing, receiving, inventory, procurement, human resources, management, and production. All businesses have at least 3 of these functions. Make sure you know what functions are needed for your business and ensure you create the right processes for executing these functions to support your business activity.
Principle Six--Having a Business Mindset.
Principle Seven--Document a Strategic Plan not a Business Plan only The strategic plan is the true working document to be used as an internal communication tool, a management tool, a planning tool, and a execution tool. Remember the business plan should be used more for a communication tool for funding not to manage your business.
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