This is the season where we all begin thinking about celebrating a wide range of holidays. It is the season of Haloween, Thanksgiving, Christmas, Kwanzaa. For businesses, there is Black Friday and Small Business Saturday. This is also a time when all of us are making decisions about our discretionary spending. For the thoughtful Black shopper this is Empowerment Season!
The overwhelming majority of the 1.9 million Black-owned businesses are small businesses, and the fastest growing new entrepreneurs are targeting online sales to Black consumers. In fact, there is a Black Niche Market Online that offers many products that cannot be found in the mainstream marketplace. This online marketplace can deliver high quality goods and services at a lower cost of entry, and at competitive prices.
Three Steps To Make EMPOWERMENT SEASON a Success
- Shop with a Purpose
Look for Black-owned businesses to compare your alternatives before spending. Find Black-owned businesses here: - Share with a Purpose
When You See Something, Say Something.- At Twitter -- @iZania
- At Facebook -- iZania Black Business Network
- Forward this email to a friend.
- Spend With a Purpose
Make a positive impact by including Black-owned businesses in your selection process.- Visit iZania Market Deals regularly for new deals.
- Use Around The Way on your cellphone to find local businesses near you.
Your spending power can really make a difference. Make Empowerment Season a year-round commitment to wealth creation across the Virtual Black Community. We will continue to highlight Black-owned businesses you should know about in our weekly newsletter. Check weekly for new ideas.
Roger Madison, CEO
iZania, LLC