Atlanta, GA June 20, 2007 -- The most recent U.S. Census data shows that African- American-owned businesses are growing faster than all other minority-owned businesses, which altogether are growing faster than the national average. At the same time, studies have shown that nearly half of annual retails sales purchases are conducted using either debit or credit cards. The trend is even higher for online purchases.

Minority-owned businesses now have a perfect opportunity to boost their bottom-line. Whether operating a retail storefront or a small home-based business, accepting payments through credit is a great way to improve revenue (as much as 30% to 80%, according to industry statistics).

Businesses not accepting payments through credit cards and debit cards are simply making it harder for customers to buy or spend more. On the other hand, businesses that ignore their existing merchant account may continue to be charged higher fees and operate with slow-moving equipment. To make matters worse, if the merchant account was not set up correctly (sometimes years ago), business owners can and do get charged a rate higher than their qualifying rate. Many processors will never bring this to the merchant's attention.

The current economic climate presents a great opportunity for businesses to work with experienced teams to establish new merchant accounts and take advantage of modern technology, including wireless equipment. For existing businesses, some credit card processors may even pay cancellation fees to buy out old merchant accounts, while lowering interest rates. Taking these steps can easily create higher sales revenue and cost savings in the coming year.

Genesis Global Credit Card Machines LLC is an Atlanta- based, registered ISO of North American Bancard. The company offers free credit card machines along with credit card processing with reasonable fees. Inquiries concerning merchant account set-up may be directed to our representatives at 1-877-696-3778 ext.1 or www.freecreditmachines.com.