iZania Blogs

Hello Izania Family, I realize in yesterday's Blog
I strayed from my usual business finance and online
marketing focus. Why did I write from an inspirational
and spiritual focus instead?

The truth be told I did it for no other reason than
I was moved spiritually to do so. The spirit told
me someone needed to see what I was moved to write.

Since I received a lot of thanks and positive feed back
I will explore faith and business for two more blogs.
This blog will be the 2nd of 3 on business from a
spiritual perspective.

To be in business (especially these days) you have

Hey Izania family, don't let the economic downturn
get you all stressed out. Losing sleep about your
business or financial situation isn't good for your
health.

I know it is hard to not to be totally on edge when
things are challenging economically. Especially with
your business and personal life at stake.

Believe me I can feel your pain. Recently I have
faced some of the most challenging issues in my
life time (this recession pales in comparison).

This is how I made it -- Prayer and meditation.
These are some ways it helped.

(1) Prayer keeps me connected to a higher power.

(2) The upliftment from

Hey Izania Family, who is going to bail us out? Big
business (primarily mortgage and financial markets)
gets bailed out after causing a major economic slow
down.

But with a recession now clouding the country -- who
is going to bail you and I out? Don't hold your
breath.

No one is going to bail us out but ourselves. Now
may be the time for you to try something new.

If there is a new marketing plan, sales campaign
or partnership you have been thinking about
implementing -- now may be the time to try it.
It may also be time to familiarize yourself with
organizations and institutions which can help
fund the

In business there are basic steps I feel you
should take.

(1) Have a vision of a viable product or service
you can sell to others.

(2) Do research to find out if there is a good
market for what you have to sell.

(3) Develop the product or service perhaps as
a prototype.

(4) Look for major trade shows, partners, or
may be a website (after doing search engine
research) to market your products.

(5) After getting some preliminary sales or
orders consider doing a business plan.

(6) Look for options to raise capital with
your business.

(7) Learn How to

I recently read in a business magazine 50% of all
purchases are now first researched online. Did you
also know that 90% of website traffic is first driven
to new sites by the search engines.

This means if you don't have a search engine plan for
your business you could be losing 50% of your business.
Don't sit on the fence when it comes to using the power
of search engine promotion for your business.

What business in these hard economic times can afford
to lose 50% of their business? You can have the best
looking website but if you don't have a search

Hey Izania Members, remember those early wild and
crazy days back in 1995. The Internet was just
gaining steam in commercial usage.

Big business was just laying back to see if the
net and WWW were going to have any real impact
on their companies. Local business people had very
little use for the Internet because it was so skewed
towards an international audience.

There was no Google, YouTube, Facebook, MySpace or
Blogger. The Internet was like the Wild Wild West.
No one really knew how to make money on it.

Well WAKE UP my friend those days are gone!!! If you
are still waiting on learning about

In this series we have talked about the best places to get web traffic. We mentioned the number one way to get web traffic is on the search engines. We mentioned different forms of Search Engine Traffic and how you can choose between SEO, PPC, and learning it yourself.

Today I want to share a little more about SEO.

SEO stands for search engine optimization. It is a way of getting good rankings in Google in what's known as the organic results.

Organic results is just a fancy way of saying the regular site listings without bidding or paying for better visibility. These