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Despite what some might think, baby boomers are NOT all alike.  We come from different backgrounds and different lifestyles.  We didn't all grow up in the suburbs watching the Mickey Mouse Cub.  There are many of us who won't be retiring on a Caribbean Island either.

Below is a list of baby boomer myths.  The list comes from Focalyst, a research company that focuses on baby boomers and mature consumers.

1. We are retiring early. Only 11% of Boomers plan to stop working entirely when they reach the age of retirement

2. Boomers are downsizing their homes. 75% plan to live in either a similar or bigger home five years from now.

3. Most Boomers are married empty nesters. Only around 25% fit the profile of married with adult children who have left home.

4. We can be captured with mainstream advertising. 66% say that ads have become more crude in recent years and over two thirds won’t buy a product if the advertising is offensive.

5. Boomers are brand loyal. Almost 66% of Boomers don’t believe it pays to loyal to one brand.

6. Boomers are all wealthy. While Boomers account for about half of the nation’s net worth, only 9% are truly affluent.

7. We are winding down. The average boomer regularly participates in an average of 10 activities.

8. Boomers are technologically challenged. 82% of Boomers are online with 64% having been connected for 6 or more years.

9. Baby Boomers are the “Me Generation.” More than two-thirds of Boomers feel they have a responsibility to make the world a better place.

10. They are all the same. Members of the Boomer generation are more different from one another when compared to members of either younger or older generations.