iZania Blog Entries by EastLake Marketing Group

Corporate Gift Giving

dcephas@eastlakemarketing.com — Tue, 05 Aug 2008 01:00:00 +0100

I’m often asked what type of promotional items to give to valued customers. There are thousands of gift items to choose from. It is best to find out what your customer likes. How do you do that? I'm sure you have been to their office for business meetings, but you probably never even noticed that you can find out a lot about a person when you visit their work environment.

Are you ready for that upcoming trade show? You paid all your fees for a booth. You ordered a giant vinyl banner. You have created a great 30 second presentation speech regarding your product or service. Now there is one more thing to do. What is it? Ordering your trade show giveaways.

I know you’re thinking how hard can it be to order promotional products? Let me tell you a big mess can be created when ordering is not done properly. Read on for the fine art of ordering promotional products that insures you get exactly what you are expecting to get.

Money is tight, I know this, you know it too. However to stay in business you have to market your product or service no matter what the economy happens to be. You got to spend money to make money.

So I am offering you my marketing skills for $250.00. You [...]

THE NEW BUSINESS CARD

dcephas@eastlakemarketing.com — Tue, 03 Jun 2008 01:00:00 +0100

The new business card is a Postcard. That's right a postcard. A postcard is a great business tool for marketing your product or service. Postcards can be used to tell potential customers and current customers whatever you

want them to know regarding your business.

Your core customers? Do you know who they are? The economy is slowing down to a recession, now more than ever is the time to find out who your core customer is. Your core customer is the loyal customer that purchases what you sell. Every business has a group of customers that likes it’s products or services enough to make a purchase. Do you know why they like you? How often have you taken time to ask?

How? Do what makes you happy. That is how you become successful in business. When you focus on doing what makes you happy, you in turn become successful. You begin attracting people who want to purchase what you are offering. People love doing business with happy people. They can feel that you are happy doing what you do, so they feel happy too.

Creative intelligence. Do you have it? Most business owners do have it, even if they don't know it. There are four types of creative styles.

1. Intuitive - Focuses on results and relies on past experience to guide actions.

Marketing your business requires more than just online presence. You also have to market your business offline as well. Here are a few tips that I have utilized that work .

When designing prin [...]

Do You Have An Information Packet?

dcephas@eastlakemarketing.com — Mon, 31 Mar 2008 01:00:00 +0100

There is a simple marketing strategy for attracting potential customers to your business. Let me tell you what is. It's called information. Most people want at least some basic information about your product or service before spending their hard-earned dollars. They will want even more information before making any kind of substantial purchase.

Persuading people to opt in can be a challenge. One way to help is to offer something for free in exchange for an e-mail address.

Some free things to offer:

a newsletter

an e-zine

Marketing Tricks. What are they? Marketing tricks are what some business owners use to gain customers fast. These tricks are often used when revenue is needed with the quickness, when the economy is in a recession, when the business is going out of business, when bills need to be paid, etc.

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Small Business Level Four Ps Of Marketing

dcephas@eastlakemarketing.com — Sun, 20 Jan 2008 01:00:00 +0100

The Four Ps Of Marketing. What are they? If you have ever hired a marketing professional you most definitely have heard the term. I will now explain how to use The Four Ps at the Small Business level.
Product - Mass production of a product or service will put any small business out of business with the quickness. Small business owners cannot afford to mass produce, at least not at the start-up, and two to three year phase. It is best and more cost effective to find a niche of folk [...]

The Human Brand

dcephas@eastlakemarketing.com — Mon, 14 Jan 2008 01:00:00 +0100

Oprah Winfrey announced in an interview that she and her best friend Gayle King are just friends and not lovers, or a couple. Why on earth would anyone care about Oprah's love life? I'll tell you why, because Oprah is a brand. That's right. Oprah is a billion dollar brand. And consumers want to know everything about their brand, [...]

After The Sale

dcephas@eastlakemarketing.com — Mon, 14 Jan 2008 01:00:00 +0100

You went to the networking event and met a potential customer, and they really seemed interested in purchasing your product or service. So you courted them with your marketing and sales skills. After some time passed the day came when they signed on the dotted line and actually became your customer.

My Dad, when he was alive, purchased a car every two years. That brand of car was Oldsmobile. My ex-husband will only buy one brand of laundry detergent, Tide. When I have any kind of ache or pain, I reach for the Advil.