iZania Blogs

I’m often asked what type of promotional items to give to valued customers. There are thousands of gift items to choose from. It is best to find out what your customer likes. How do you do that? I'm sure you have been to their office for business meetings, but you probably never even noticed that you can find out a lot about a person when you visit their work environment. 

The next time you meet them at their office, take a look around and check out what you see, this will give you and idea of the things they like. They might see other gift items that have been given to them. Some they may

Are you ready for that upcoming trade show? You paid all your fees for a booth. You ordered a giant vinyl banner. You have created a great 30 second presentation speech regarding your product or service. Now there is one more thing to do. What is it? Ordering your trade show giveaways. 

How many times have you done a trade show and ordered the same promotional item giveaways? The items I’m referring to are: pens, magnets, mouse pads, buttons, sports bottles, can koozies, key chains, etc. If you have been ordering the same inexpensive items like every other booth owner, then it’s time for an

Money is tight, I know this, you know it too. However to stay in business you have to market your product or service no matter what the economy happens to be. You got to spend money to make money.

So I am offering you my marketing skills for $250.00. You need to attract new customers to your business, I can create the marketing materials you need. What type of materials you say? The type of marketing materials created for this economy, that's what I'm speaking of. 

Your current marketing materials may have been created in a booming economy, now things have changed. You need marketing that

The new business card is a Postcard. That's right a postcard. A postcard is a great business tool for marketing your product or service. Postcards can be used to tell potential customers and current customers whatever you 

want them to know regarding your business. 

The next time you hear, do you have a card, give them your business-postcard instead. They will walk away with all the info needed to contact you, and a 30 second printed commercial telling them why they should contact

Your core customers? Do you know who they are? The economy is slowing down to a recession, now more than ever is the time to find out who your core customer is. Your core customer is the loyal customer that purchases what you sell. Every business has a group of customers that likes it’s products or services enough to make a purchase. Do you know why they like you? How often have you taken time to ask?

Have you taken the time to find out who this group is. There is a reason why every business should know who their core customers are. Let me tell you that reason, and yes it has to do with

How? Do what makes you happy. That is how you become successful in business. When you focus on doing what makes you happy, you in turn become successful. You begin attracting people who want to purchase what you are offering. People love doing business with happy people. They can feel that you are happy doing what you do, so they feel happy too. 

Remember this, your job is to focus on what makes you happy. Don't focus on the details, just do what makes you happy everyday and success will follow. No matter how hard it gets keep doing

Creative intelligence. Do you have it? Most business owners do have it, even if they don't know it. There are four types of creative styles.

1. Intuitive - Focuses on results and relies on past experience to guide actions.

2. Innovative - Concentrates on problem-solving, is systematic, and relies on data.

3. Imaginative - Is able to visualize opportunities, is artistic, enjoys writing, and thinks "out of the box".

4. Inspirational - Focuses on social change and the giving of self toward that end.

Which one are you? You may notice that you may be a combination of styles. Business