iZania Blogs

My Dad, when he was alive, purchased a car every two years. That brand of car was Oldsmobile. My ex-husband will only buy one brand of laundry detergent, Tide. When I have any kind of ache or pain, I reach for the Advil. 

These are examples of brand loyalty. These companies spend millions of marketing and advertising dollars to maintain their brand awareness. Also these are national brands. They have been around for years, we all grew up with them. Even though other products on the market my be able to do the job, they will never get noticed, because once a product has your brand loyalty