iZania Blogs

Marketing your business requires more than just online presence. You also have to market your business offline as well. Here are a few tips that I have utilized that work .

When designing print ads trying these ideas will get you a better response. Start with a headline that states what you are offering. Your headline is the first thing a prospect notices, so make sure you announce what you are attempting to sell. Cute headlines may be creative, but they don't work. Potential customers almost never understand ads that have vague headlines.

Include your phone and fax numbers, e-mail and web

 

There is a simple marketing strategy for attracting potential customers to your business. Let me tell you what is. It's called information. Most people want at least some basic information about your product or service before spending their hard-earned dollars. They will want even more information before making any kind of substantial purchase. 

Create an information packet about your company. Include a welcome letter, brochure, brief company history, flyers, coupons, free gift, etc. Give as much information about your company as you can. Hire someone if you don't have the skills to do this.

Persuading people to opt in can be a challenge. One way to help is to offer something for free in exchange for an e-mail address.

Some free things to offer:

a newsletter

an e-zine

a whitepaper

a free chapter of a e-book

 

You should put this free offer on the entry page of your website. Post it where it can be seen. Make the offer compelling enough to make them want to give out their e-mail address. Respect the privilege you have been given. Don't start spamming or selling your new-found database. This will cause you to be blocked to ever sending anything to them again. All your hard work and

Oprah Winfrey  announced in an interview that she and her best friend Gayle King are just friends and not lovers, or a couple. Why on earth would anyone care about Oprah's love life? I'll tell you why, because Oprah is a brand. That's right. Oprah is a billion dollar brand. And consumers want to know everything about their brand, even who they are sleeping with. So what did Oprah do? She did the right thing, she told the world (her audience) the plain and simple truth, that if she was indeed a lesbian she would say so. It has been proven that female friendships have a deep bond that most

You went to the networking event and met a potential customer, and they really seemed interested in purchasing your product or service. So you courted them with your marketing and sales skills. After some time passed the day came when they signed on the dotted line and actually became your customer. 

Congratulations, you now have a new customer. You worked hard to get this customer. Now what do you do after the sale?

Immediately send them a thank you note. In fact the moment you had that feeling this was going to be your new customer, you should have wrote a thank you note, addressed it,