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Welcome to the Inspired Marketing, Inc. blog on Izania.com. Keep checking back for articles on small business marketing, technology and resources to help your company succeed.
About Dequiana Brooks
As CEO of Inspired Marketing, Inc. I teach women entrepreneurs the marketing fundamentals they need to grow their businesses. I also run Inspired Graphics Media, a design shop that specializes in creating marketing materials that sell. If you're looking to get the spark back in your marketing, contact me for your free, 30-minute consultation.
Connect with Me:
Small Business Marketing Coaching: http://www.inspiredmarketinginc.com
Web Design: http://www.inspiredmedia.net/
e-mail: dcbrooks@inspiredmedia.net
phone: 312-252-3070
follow me on twitter: @inspiredmedia1
join me on facebook: http://www.facebook.com/InspiredMedia |
Today I bring you a simple, but often overlooked, social media Facebook tip: fill out your profile! If you are a small business owner who would like to grow a base of clients and partners, this tip is for you! When people are looking to network on Facebook, one of the first places they will look is your profile page. Perhaps you wrote an insightful comment on a mutual friend’s wall or you shared your expertise in a group, and now a new person wants to know more about you. Because most of us have privacy settings in place, potential friends will be greeted by your Info page. This
 Prepping and executing a successful trade show event takes a lot of work. Winnie Burch, owner and artist of Moetleh Cards & Messages participated in her first large show this past weekend, the Circle of Sisters 2010 Conference. She shared her experience with her small business marketing coach, Dequiana Brooks. Together, they compiled these 16 trade show success tips. Use these lessons when working your next trade show event.
1. Get there early. When you arrive early, you can watch the room transform and network with other vendors and event producers. Because the event
 Finding money can be one of the biggest hurdles for a small business owner. Whether you desire to open a chain of restaurants or an Internet-only business, capital is required to fund your dreams. Here we will explore the different types of funding available to you:
Debt financing includes any money you will pay back. It does not require you to give up equity in your company and can be a good choice for entrepreneurs who have not been able to attract the attention of investors. This type of financing usually requires personal collateral and will require you to pay interest.
What to Do When You Find Something Negative about Yourself Online 
Our last article showed you how to keep track of your online brand with popular tools, such as the Google search engine. Well, let’s say that you are using one of the tips from that article and come across something silly you did ye ars ago. It is not aligned with the brand image you want to portray today, and it would be slightly embarrassing (okay, maybe really embarrassing) if a potential client saw it. What can you do? Here are three things you can do to manage how your negative information shows up on the
 Some employers are using the Internet to check up on potential employees before making hiring decisions, but did you realize that potential clients could be checking up on small business owners, too? Making sure you know what is being said about you and your company on the Internet should be a regular part of your business activities. Use these three tips to keep track of your online brand:
- Create a Google alert of your name, company name and web site address. Google will send you an email daily, weekly or as it happens when one of your search items is found on someone’s web site,
 Summer is almost over, but it's not too late to implement these 3 summer business building tips. Dequiana Brooks, of Inspired Graphics Media, offers tips to keep your sales high during the hottest months of the year.
For many small business owners, summer represents a slump in sales. Many of our potential customers are more interested in vacations and outdoor activities than in office meetings and store visits. Rather than let your sales suffer, follow these 3 business building tips to give your company a boost this summer: - Head outside with your products or services. Many
Small business owners love clients. They are the lifeblood of the company and ensure that employees are paid and the office lights are kept on. However, there are some customers that entrepreneurs can do without. Are you one of them? Read on for the top 5 small business pet peeves and how to avoid them: 1. Not paying on time. This is likely the biggest pet peeve of all as it is a violation of trust. The small business owner trusted that if he or she provided a product or service, it would be paid for in a timely manner. By ignoring invoice reminders and missed payment phone
Here is a simple tip that many excited entrepreneurs forget: your product or service MUST help somebody... preferably a large group of somebodies. In other words, to be successful, your product or service must meet a consumer's unmet need. To make it more clear: a person has a problem, and you have the means to fix it! Think of it as the difference between "push marketing" and "pull marketing." With the push method, a company has a great idea for a product or service, develops it, and then unleashes it on the world. There has likely been little to no consumer market research, so
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