Posted by gcuse03champs in Untagged
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Welcome to the iZania Blogs, where you will find black professionals, black entrepreneurs, and other members of the iZania community participating in creating their own blogs. Topics range from black business advice; business blogs; news, information, and opinion; to personal journals.
Archive >> June 2010
For many people, the decision to begin Doing business from home is much more painful than it needs to be. In fact, the decision to do business from home, need not be painful at all. After doing ones due diligence on the subject, it should be a question of how soon one can begin. Given that most humans are afraid to try new things, gives rise to a very high number of very real procrastinators who go to unbelievable lengths to avoid making the decision that is right for their upstart business, Unfortunately, this behavior of procrastination carry's over into other important decisions as well
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Proposals of solutions for our Communities to National issues from members & other sources suggested from our weekly
TOWN HALL MEETINGS.
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BE PART OF THE SOLUTION, NOT PART OF THE PROBLEM!
1. Not Marketing to a Defined Group.
2. Lack of Diversification.
3. Not Focusing on Repeat Business.
1) Send unusual postcards.
Money is tight, I know this, you know it too. However to stay in business you have to market your product or service no matter what the economy happens to be. You got to spend money to make money. I feel your pain. Below is how I propose to ease your pain. Read on.
I am offering you my marketing skills for $250.00, I charge $500.00 per project, so you are most definitely getting a deal. I will create or redesign the marketing materials you need to attract new customers to your business. What type of materials you say? Whatever type of marketing you are using that is not gaining you new
Too many businesses believe unfortunately that they can run an ad in a newspaper or magazine, and they’ll instantly have plenty of customers. That kind of thinking has led to millions of dollars wasted on ineffective marketing and every year. Check out the most common mistakes:
1. Thinking that advertising is the same as marketing.
Ok, so the direct mail letters you sent out didn’t get the response you expected, the seminar you held didn’t bring in the number of participants who thought it would, the ad you placed in the local newspaper turned out to be a waste of money, cause no one called to make a purchase. Keep reading.
Marketing is not a quick, easy, one time thing you do to generate new business. Marketing is a process and when done correctly on a consistent basis will produce results, as in you gaining new customers.
Rarely does any of the above examples produce new business with the first attempt. You have got to
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