iZania Blogs

1. Not Marketing to a Defined Group.
Find your target audience and gear your marketing plan to that audience. Trying to appeal to everyone typically does not work.

2. Lack of Diversification.
Marketing on television, in print or on the Internet alone will reach only a portion of your potential customers. Plan to market creatively through a cross-section of media so that customers become familiar with your brand and your products at different times and in different places.

3. Not Focusing on Repeat Business.
Repeat business typically makes up 80 percent of customers in most businesses. Too often

Too many businesses believe unfortunately that they can run an ad in a newspaper or magazine, and they’ll instantly have plenty of customers. That kind of thinking has led to millions of dollars wasted on ineffective marketing and every year. Check out the most common mistakes:

1. Thinking that advertising is the same as marketing.
2. Failing to target prospects via the right publications.
3. Creating a single ad instead of an intergrated marketing campaign.
4. Running an ad once or twice and expecting big returns.
5. Focusing on how and ad looks instead of how it performs.
6. Making vague claims

Ok, so the direct mail letters you sent out didn’t get the response you expected, the seminar you held didn’t bring in the number of participants who thought it would, the ad you placed in the local newspaper turned out to be a waste of money, cause no one called to make a purchase. Keep reading.

Marketing is not a quick, easy, one time thing you do to generate new business. Marketing is a process and when done correctly on a consistent basis will produce results, as in you gaining new customers.

Rarely does any of the above examples produce new business with the first attempt. You have got to