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clowewoolard's Blog
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Jul 08
2008

Using Press Releases to market your Business

Posted by clowewoolard in Untagged 





As small business owners on a budget, we are always trying to find free and/or low cost ways to market our businesses. Although we know that it takes money to make money, the Internet does offer numerous opportunities to market yourself and your business that are free. One way of doing this is to use Press Releases. To clarify, a press release is a short report on a news worthy event having to do with your business. It could be a launch of a new line of products or one new product, new fragrances, a change of venue if you're a bricks and mortar business or a new service that you are going

Jul 02
2008

Going Green? Natural Body Care!

Posted by clowewoolard in Untagged 

 

Going green has been in the news for quite some time.   There are reusable bags for sale in many supermarkets and plastic bags from department stores offer ways to recycle said bag to keep from harming the environment.  Bath and body care is going green also – if one takes a look at any shelf in the supermarket or the local discount department store, you will see various skin and body care products labeled “organic” or natural.

In the general sense, being having “natural” on the label does not necessarily mean the product is good for your skin – it  depends on what other additives are used. 

Mar 15
2008

Unrefined Shea Butter vs. Refined Shea Butter

Posted by clowewoolard in Untagged 

 

Most shea butter used today is obtained from West Africa, where it is grown under organic conditions. There are usually two types of shea butter available for purchase, refined and unrefined. To the uneducated consumer, refined shea butter may seem like the perfect choice, as it is filtered and cleaned of its so-called impurities, has no smell and is usually pure white. However, it is the unrefined shea butter with its unique properties that may be best suited for all over skin benefitting properties.

Two Kinds Of  Shea Butter

In my experience as a bath and body products maker, there are two