iZania Blog Entries by dimples66

The Freelance Advantage: Is Your Business Properly Structured?

letsprosper@gmail.com — Tue, 26 Aug 2008 01:00:00 +0100

As a business owner, one of the most important decisions you will ever make is how to structure your business. Will you operate as some type of legal entity, like a corporation, limited liability company, or partnership? Or will you operate as a sole proprietorship?

Your primary goals when choosing how to structure you business are asset protection and tax mitigation. The business structure you choose should provide maximum protection of your assets in the event y [...]

The Freelance Advantage: Avoid Foreclosure Assistance Scams

letsprosper@gmail.com — Tue, 19 Aug 2008 01:00:00 +0100

Whenever we are faced with a crisis in this country, be it a natural disaster, a stock market crash, or a terrorist attack, one thing is certain. Crooks will find a way to take advantage of those who are already at or near rock bottom. The current foreclosure crisis is a perfect example.

Many homeowners, facing foreclosure as a result of the crash of the sub-prime mortgage market, are desperate to save their homes. They seek assistance from foreclosure rescue companies [...]

The Freelance Advantage: How to Write a Great Press Release #2

letsprosper@gmail.com — Sat, 26 Jul 2008 01:00:00 +0100

In the previous installment of The Freelance Advantage, I shared with you how to write a headline, sub-headline, and lead paragraph for a press release. This installment will cover what goes into writing the remainder of the press release.

The remainder of the press release should build on the headline, sub-headline, and lead paragraph. Recall the sample press release in the last installment of The Freelance Advantage dealt with a lawsuit over a fuel additive. [...]

The Freelance Advantage: How to Write a Great Press Release #1

letsprosper@gmail.com — Tue, 22 Jul 2008 01:00:00 +0100

One of the best ways to draw attention to your business is with a press release. Your goal in writing a press release is to demonstrate to editors and reporters the importance and newsworthiness of your business, product, event, opportunity, or service.

Every press release should include who, what, where, when, why and how. Think in terms of answering these questions:

1. Who did the event? or Who said what? or Who is offering the product or service?

[...]

The Four Cornerstones of Building a Business

letsprosper@gmail.com — Fri, 18 Jul 2008 01:00:00 +0100

I can't begin to count the number of times I have heard my friends, family, and acquaintances complain about how difficult it is to do business with black people. As a small business owner (I ran a successful law practice for over 10 years), this sentiment always dismayed me. But I certainly understand why folks feel this way. It's sad and it's shameful to automatically be at a disadvantage with our own people. So, how do we, as business owners, o [...]

The Freelance Advantage

letsprosper@gmail.com — Thu, 17 Jul 2008 01:00:00 +0100

Many small business owners mistakenly believe that using a professional to write their marketing materials, form letters, website copy, ad copy, etc. is beyond the limits of their budgets. But that couldn't be further from the truth. Rather than turning to the big marketing and advertising firms to fulfill their writing needs, small business owners should consider taking advantage of the benefits offered by using a freelance writer.

The advantages of using a freela [...]