47 Year Old Sadia Sisay is a Sierra Leonean born British woman who believes that who people are is more important than what they have done. Her past and present has certainly proved that no matter what you go through you can and will achieve anything if you commit to your dream. Sadia’s entrepreneurial story is one of tenacity, courage and passion. She moved to the UK from Sierra Leone at 16, trained as a cancer nurse, then worked in the pharmaceutical industry until 2008 when she left and decided start her own business and became the proud founder of beingU. She first attempted to launch the brand in 2011 however personal challenges meant she had to put her dreams on hold but she is back and more passionate than ever.
At the core of her entrepreneurial journey has been her family and loved ones. After losing her husband to an unexpected death in 2014, she has rebuilt her life after heartbreak. As the main carer for her mother who suffered a stroke 6 years ago, she has had to balance building her business and looking after her mother.
Sadia attributes her 21 year old daughter as the main inspiration for the beingU brand and is keen to ensure her daughter grows up in a world that celebrates women of all shapes, shades and sizes.
beingU is focused on providing high quality lingerie for women of all skin tones with a particularly strong focus on black women and other women of colour and launches officially online in February 2017. Sadia is driven by the idea that women should feel valued in all they experience. An idea heavily influenced by watching her daughter grow into a young lady in an environment where her skin tone is very underrepresented.
beingU is the only lingerie brand that has designed briefs specifically to fit the fuller bottom shape and has five styles of bra that work from a 28 to 44 back and up to an H cup.
beingU has a unique mission: to enable women to embrace their skin colour and body shape, to feel treasured and beautiful, through the wearing of beautiful underwear designed with their body in mind. Making women feel “visible” is at the core of this brand.
“I’ve spent over 30 years searching for gorgeous underwear to suit my skin tone and body shape and this is the first range that addresses these things,” says Sadia. “We know from a survey conducted for beingU that a staggering 82% of women surveyed across the USA and UK said they did not find it easy to find lingerie similar to their skin tone and 94% of respondents said they would buy skin tone lingerie if it was available.”
For interview requests and high resolution images
In this video I give you some guidelines on how to deal with a PR Crisis and manage your reputation if you experience a very public media fallout.
Tweet me https://twitter.com/ronkelawal
Visit my PR Agency Website http://www.ariatupr.com
‘MONA’ – Film Featuring One of Cinema’s First African Female Assassins Hits UK screens in 2017
Indie Revolutionary Releasing Presents, An AEA FIlm Production in Association with OKP Productions.
As the British government contemplates entry into the EC, Mona (Marlene Abuah), a Bissau-Guinean female assassin has just returned to London from an international operation. Upon her arrival she discovers that the Portuguese government has been instrumental in the death of a loved one, and decides she must end Portuguese colonial rule entirely by taking the head of its leader, the Prime Minister. As his official state visit looms, only has one chance to assassinate him. This is a film which is filled with political intrigue and psychological edge. It is one of the first films of its kind featuring an African female assassin and is set to break boundaries with its diverse, critically acclaimed cast and historic content.
A week before the Portuguese Prime Minister, Dr Ribeiro is due to arrive in London for a state visit, the head of the Portuguese secret Police is murdered by a hooker in his hotel room. Protests in London have been growing due to Portugal's harsh foreign policy in its colony of Mozambique. British intelligence fears there may be an attempt on the life of Dr Ribeiro and assigns one hundred Special Branch detectives to protect him during his four day stay, led by Commissioner Holmes. Unbeknownst to them, a small group of Afro-Portuguese revolutionaries called the R.D.U. have called on their most gifted assassin, Mona to assassinate Dr Ribeiro.
Mona has been well received in 2016 playing at numerous international festivals and receiving several accolades including the Grand Nile Prize at the prestigious Luxor African Film Festival. The cast which includes Marlene Abuah (Dr Who, Sugar Rush), Jonathan Hansler (currently performing in Stephen Jeffreys' The Libertine, Haymarket Theatre), David Avery (BBC's The Night Manager, Border Line) and Summer of Love singer and actor Lonyo Engele (A.D., The Bible).
A series of screenings kick off exclusively to the Prince Charles Cinema, Leicester Square beginning on Saturday, 21st January 2017 with a red carpet affair in the heart of London's West End.
For ticketing information go to - www.themonamovie.com
In this business video I'm sharing a slightly different style of message. After having conversations with some mentees about progress I just wanted to encourage other people who might need this reminder. I am not a business coach but I understand the challenges that business owners face.
In business it can seem like things may not being moving in the right direction. But quite often when things take longer than we anticipate it's for good reason, it means that the timing is not quite right for a breakthrough in your business but that doesn't mean that the breakthrough isn't going to happen.
Don't lose hope.
Keep in touch and share your experiences.
@ronkelawal - Twitter
@ronke.lawal - Instagram
In this video I talk about how you can get more media coverage for yourself and your business.
This video will provide you with some easy to use PR tips which will give you the courage and confidence to get your brand out there!
Make sure that you tweet me when you do get that coverage @ronkelawal