http://www.izania.com/forums Small Business Tips, Inquiries, Support for Black-owned businesses, Collaboration en Thu, 09 Sep 2010 16:16:59 GMT vBulletin 60 http://izania.com/forums/images/misc/rss.jpg http://www.izania.com/forums http://www.izania.com/forums/showthread.php?t=3615&goto=newpost Wed, 08 Sep 2010 19:32:32 GMT The right niche product or service can mean the difference between success or financial failure, especially during an economic downturn. Simply having a good product or service is no longer good enough, you have to have a niche product or service that fills a need unique need no other product or... The right niche product or service can mean the difference between success or financial failure, especially during an economic downturn. Simply having a good product or service is no longer good enough, you have to have a niche product or service that fills a need unique need no other product or service is doing. In a market full of me-too products and services, knowing how to create a niche product or service in a competitive market is the key to success when economic times are tough.

Now you can discover the step-by-step process of creating unique but simple niche products and services. This report is based on a 5 year study of some of the world's top 100 niche products and services. With so many products and services on the market now consumers have what professional marketers call product overload. This makes having the skill and ability to create unique niche products and services an essential skill for every small and large business who wants to stay competitive.

For example, in most competitive markets there's at least 3 big players and a host of smaller competitions all vying for a piece of the target market of consumers. But now there's what many call alternate competitors, that's companies who are in different markets but who indirectly compete for that consumer dollar.

For example, an independent auto dealer who has to compete with a national big box store for tires, batteries and other auto accessories. Or a small Mom and Pop cafe who has to compete with a giant retailer who offers dining facilities. These are a few examples of why having a niche is important.

In addition to having a niche, it's equally important to make sure that niche stays strong and effective in the marketplace. Why? Because staying competitive is a moving target that you always have to have your eyes and ears on. That's why more companies maintain an ongoing niche marketing program.

What is a Niche Marketing Program?

It's a program continually evaluates and searches for niche marketing opportunities. It examines not only niche markets, but finds additional ways they can use their current products or services to penetrate new markets. An effective program also examines any niche marketing weaknesses their competitors may be vulnerable to.

There are 14 Ways to Create A Niche Product or Service

1. By adding an extra benefit to an existing product or service.
2. By adapting a benefit from another product or service.
3. By combining two separate benefits and making a new benefit.
4. By personalizing or customizing a product or service
5. By making it easier to use a product or service than your competitors.
6. By eliminating a negative element for your customer.
7. By making a feature or benefit larger.
8. By adding an amusing or entertaining element to a product or service.
9. By adding a longer lasting element to a product or service
10. By making a product or service portable. Bring it to the customer instead of customer coming to you.
11. By reversing a feature or giving it a twist.
12. By reducing a feature. Making it easier to use, carry or store.
13. By making the product or service perform or get results quicker.
14. By creating a product or service that eliminates a routine chore in a quicker or cheaper way.

These are a few examples of fast ways to create a money making niche product or service. But don’t stop here. This subject is too important to cover in a 500 word article.

Go to ... Niche Products Secret For a more detailed explanation, step-by-step instructions and examples of successful niche products and services. Or go to http://www.booklocker.com/books/1015.html ]]> troydad7 http://www.izania.com/forums/showthread.php?t=3615 http://www.izania.com/forums/showthread.php?t=3603&goto=newpost Wed, 01 Sep 2010 00:43:46 GMT Unique niche products and services is the number one demand for people, especially in this recession. But who is the most desirable target market for businesses to offer their products to? The rich. Why?

Although the rich can be more demanding than most customers you'll face, the things that make them the most desirable to offer products and services to is extensive. But the obvious advantages is you know they can afford your product or service. Other powerful advantages to offering your product or service to rich people are ...

• - They make great repeat customers.

• - People are more influenced by what rich people buy. That alone can influence them to buy your product or service too.

• - Rich customers can recommend you to friends and family who are also rich in most cases.

• - Once you sell them, rich people are extremely loyal (provided you continue giving them quality products and service).

• - They love to shop and buy unique and interesting products and services. Your job if you choose to accept it, is o help them find it.

• - Rich people are less influenced by recessions and economic downturns.

These are the main reasons why you should create or find niche products or services to offer rich people. Even if you're selling to people on a budget now, you'd be wise to offer premium products or services that would attract a richer client too. Follow the example of many lucrative businesses.

For example, the auto, hotel, airline and food industries. Most offer products and services for the budget minded as well as the luxury minded. Ford offers economy cars but they also offer Lincoln Continental, Marriot offers rooms for the budget minded as well as luxury suites.

Here's 3 Simple But Powerful Ways To Create Niche Products or Services For Rich People:

Create or Find A Niche Product or Service By ...

1. Telling Rich People Where To Go.

No, this suggestion is not what you think at first glance. Although we've all wanted to tell an obnoxious rich person where to go, this suggestion can make you money. Rich people are always looking for the latest. For example, the latest hot spots to vacation, to eat, to shop. In fact the list is endless. A quick way to get your feet wet or to place a foot in the door is to create a specific list that tells rich people where they can vacation, travel shop or eat, etc. Rich people love list. Why? Because it saves them time. And one thing rich people hate to do is waste time.

2. Finding Out What Rich People Hate To Do = Dollars.

A rich man once told me, Roy the secret to getting rich is to find out what people hate to do and find a way to do it for them. So find out what rich people in your target market or area don't like to do, find irritating or disgusting, and charge them to do it. Here’s a bonus tip. If you have a business, find out what your competition doesn't like to do for their rich customers and you start doing it. You could literally steal rich customers from your competition overnight by following this simple tip, I’ve seen it happen more times than I can count.

3. The Magic of Adding Something Extra.

This is one of the easiest yet most powerful and quickest ways to create a niche product or service for affluent customers. Why? Because all you have to do is add one or two elements to an already existing product or service. For example, if you sell pizza you can add extra service your competition isn't doing that's geared to the affluent. Like offering champagne, gourmet pizzas or pizza made with organic ingredients.

The powerful magic behind this idea is in adding an extra service, benefit or convenience rich people in your target market or area of expertise would like. This will often take a keen eye, if you don't have that do a little research and find out what the rich in your target market have a need for and fill it with an extra convenience or service.

Yes, by offering a simple niche product or service to the affluent market you’ll find yourself making 2 to 3 times more with the same or in many cases less amount of work. You'll find it a lot easier by following the 3 step formula. Those who find it hard to sell to rich people ignore the 3 step formula mentioned above. Don’t stop now discover more powerful ways to create and find simple niche products for rich people go to ...
Niche Products For The Rich ]]> troydad7 http://www.izania.com/forums/showthread.php?t=3603 http://www.izania.com/forums/showthread.php?t=3599&goto=newpost Sun, 29 Aug 2010 07:44:08 GMT Healthy soul food is becoming the next sleeping giant industry, here's why.
More African Americans have started taking personal responsibility for their health care now more than ever, and that includes diet. Traditional soul food recipes continue to have a reputation as a health concern for many African Americans. This is especially true if your family has a history of high blood pressure, diabetes or strokes.

To meet this growing demand for tastier food without the health hazards, here's a checklist to guide you to cooking and eating healthier soul food.

By using this list you'll find you don't have to give up all of your favorite soul food dishes. But you will have to change your cooking and preparation habits. People have found these alternatives not only satisfying to the taste buds, but to the body as well. Many have reported improved health. For example, better weight control and the desire to exercise more regularly.

By following this simple 5 point checklist many report improved health benefits.

1. Instead of frying in lard or animal fat:
Do this - use peanut oil or cooking spray.
2. Instead of deep frying:
Do this - pan fry, sauté, stir-fry, bake or roast.
3. Instead of flavoring vegetables with fat back, ham hocks or bacon.
Do this - use smoked turkey necks, turkey ham, turkey bacon, or turkey sausage.
4. Instead of cooking with table salt
Do this - use Kosher salt.
5. Instead of eating until you’re full or bloated.
Do this - eat until you’re satisfied.

By following this short healthy soul food checklist, you're reminded to eat healthier. To meet the need to reduce the high rate of high blood pressure, diabetes, obesity and other ailments this 5 point checklist will serve to combat this growing problem.

See the top 20 soul food recipes chosen by readers this month. Plus watch soul food experts and celebrity chefs cook the most popular dishes go to Soul Food Recipes
]]> troydad7 http://www.izania.com/forums/showthread.php?t=3599 http://www.izania.com/forums/showthread.php?t=3595&goto=newpost Thu, 19 Aug 2010 13:31:33 GMT The U.S. Black Chamber of Commerce goes GREEN! Interesting. Click link http://bit.ly/bPen3k The U.S. Black Chamber of Commerce goes GREEN! Interesting. Click link

http://bit.ly/bPen3k ]]> iidrg http://www.izania.com/forums/showthread.php?t=3595 http://www.izania.com/forums/showthread.php?t=3584&goto=newpost Thu, 12 Aug 2010 14:38:58 GMT Free checklist helps you spot weaknesses in your niche marketing plan before your competitors or customers do. Take 10 minute test now.

Here's a sample of the questionnaire small business owners, managers and those who aspire to be are encouraged to use.

Answer each question as fully as possible. Note: Any question not answered fully is a possible weakness in niche marketing plan.

Section I: Research Your Competition

1. How many products and services are they offering?
2. Where are they doing business?
3. How much of the market do they have?
4. What's the size of their customer base?
5. How big is your competition?
6. What are their strengths?
7. What are their weaknesses?
8. What don't they like to do? Or what do they neglect to do ... that you can do better?
9. What market are they not serving that you could serve? Teens, seniors, women, men, etc.

Section II: Research Target Market

1. What are their primary needs?
2. What needs do they have that your competitors aren't filling?
3. What needs do you anticipate they may have in the future that you can fill?
4. Do you have an ongoing program that monitors their needs and problems? (Survey's, suggestion box, complaint mechanism, etc.
5. What do they want more of?
6. What do they want less of?
7. What can you do now to make it more convenient for them to buy your product or service?
8. What can you do now to create more repeat business?
9. What can you do now to create more referrals from satisfied customers?

Readers are encouraged to use at least one or more of these ideas a day to make it easier to spot opportunities other miss or overlook. To get a more ideas and tips go to TheNicheMan.com ]]> troydad7 http://www.izania.com/forums/showthread.php?t=3584