Columbus, Ohio – iZania.com has just made it easier to deal with three of the major obstacles that have limited Internet advertising for Black-owned businesses: cost, positioning, and reach. “Our goal at iZania is to accelerate our progress in bridging the Digital Divide. This offering takes a big leap forward for Black business owners,” says Roger Madison, CEO, iZania, LLC
Cost – Now Black-owned companies can reach their target audience affordably:
- ONE LOW PRICE!
- CHOICE OF ONE 1 BANNER OR TEXT AD
- ONE FULL YEAR OF ADVERTISING WITH PREMIUM BUSINESS MEMBERSHIP*
- SEE OUR MEDIA KIT FOR DETAILS
*
Premium Business Membership: $100 per year
Positioning – Often Black consumers who desire to patronize Black-owned businesses, can’t find them. iZania.com offers one of the largest national directories of Black-owned businesses available – over 10,700 listings nationwide. Our directory covers all communities across the USA. If your business is not listed, you can place your business in the iZaniaOnline Business Directory FREE. Your business will be positioned at the fingertips of a rapidly growing community of Black Internet users, making it easy to list and to find.
Reach -- A basic tenet of marketing is that advertising is most effective when it is targeted: meaning, advertisers should spend their money showing ads to people who will respond to them, and not spend their money showing them to people who won’t. iZania.com has cultivated a target community of Black Internet Users across 44 states, and 19 countries with the following characteristics from a recent user survey:
- 60% of our users earn more than $50,000.00 annually.
- 74% of our users had made an online purchase within the last month.
- 80% of our users indicated that they were somewhat likely, or very likely to shop at online stores with African American targeted goods and services.
“Advertising at iZania.com with our special rates for Black-owned businesses will extend your reach – deeper into your local community, and wider than your current target audience,” says Anthony Redic, VP of Business Development at iZania.
“iZania.com helped me to gain national exposure for my small barbecue sauce company,” adds Anthony Frazier, developer and President of Urban Chefs at
www.its-solitious.com. “We have won awards for our sauces, and we are able to spread this news affordably through iZania.com.”
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About iZania.com
iZania LLC (
www.iZania.com) is a Columbus, Ohio-based company, formed to connect Black entrepreneurs, professionals, and consumers online. iZania’s goal is to create the world’s most extensive “Virtual Black Community,” accelerate the growth of e-commerce, and help the descendants of Africa to act in our self-interests.
For more information visit
http://www.izania.com or email us at
info@izania.com
Press Contact: Roger Madison, Jr., President/CEO,
rmadison@izania.com
PRESS RELEASE: Unique Internet Advertising Opportunity to Black Business Owners
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