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Old July 14th, 2005, 09:51 AM
phillel's Avatar
phillel phillel is offline
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Default Cosmetic maker scraps TV commercial mocking blacks



i just heard about this, but in light of the mexican stamp issue, i thought i would bring this up, too. it's interesting what people think is acceptable when it comes to how black people are portrayed:

Cosmetic maker scraps TV commercial mocking blacks

Wednesday, June 15, 2005 at 08:02 JST
TOKYO — Cosmetic maker Mandom Corp has stopped airing a TV commercial containing an expression mocking black people, company officials said Tuesday.

In the commercial for face blotting paper for men, several black people wipe sweat off their faces with the paper, while a chimpanzee with a curly hair wig and a multicolor outfit imitates them and wipes its face besides them.

The commercial had been on air since March 28, but a human rights group criticized it for putting black people on the same level as apes. After consulting with lawyers and advertising agency officials, the company stopped airing the commercial June 9 and has also stopped using a printed version of the ad in magazines, saying it "lacked an international sense of ethics."

Motonobu Nishimura, a company executive, said, "We are very sorry. We apologize to viewers and other people who felt offended." (Kyodo News)




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