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Click Clack

Written by Torin Ellis

Tuesday, 06 November 2007

Click Clack

Click clack. To most it means get low. I’m taking aim this week at a fallacy around activity. Left standing...a good thing. All others get up... content is not a coincidence.

Careful analytics of the Blackberry, Ipaq, I-phone, Palm, and Treo devices signal the scurry of activity day after day after long day. Swollen with conference calls, cold calls, meetings, presentations, seminars, trainings, and travel to and fro...we rise early and retire later. Each day is filled with red lines of over lapping appointments and to do items that warrant our conviction and sincerity.

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Shock Value

Written by Torin Ellis
Tuesday, 23 October 2007
Shock Value Automobile racing is commonly used to support any claims of superior tire technology. Fast speeds while hugging the track visuals work in creating product belief. Bridgestone Corporation decided to launch a series of commercials from a different and more compelling angle. These 30 second spots focus on the dramatic landing of a large commercial aircraft. Read More Add Comment (0) Hits: 365

Battle of the Sexes

Written by Torin Ellis
Tuesday, 16 October 2007
Battle of the Sexes Certain conflicts are as common as the air we breathe. The Battle of the Sexes is one of them. To argue its’ origins, one would have to study examples such as the Ethiopian story of seduction of the Queen of Sheba by King Solomon. Or look at the historic Sept 20, 1973 match when Billie Jean King defeated Booby Riggs. A victory that spawned a movement for sure. Did that victory give rise to this interoffice conflict? Another argument. Read More Add Comment (0) Hits: 345

Professional Seizures

Written by Torin Ellis
Tuesday, 09 October 2007
Professional Seizures Don't blink. Seizures often cause unusual sensations, uncontrollable muscle spasms, and loss of consciousness for periods lasting three to five minutes. Don't blink if the cause or symptoms are never discovered. Uncomfortable yet common in the medical space. Professional seizures are much different. We know the symptoms. We need only to look at our string of decisions. Read More Add Comment (0) Hits: 348

Distraction and Strategy

Written by Torin Ellis
Tuesday, 25 September 2007
Torin Ellis English is changing to keep up. Seriously. Recently, the sixth edition of the Shorter Oxford English Dictionary knocked the hyphens out of 16,000 words. Words like Fig-leaf now read fig leaf, pot-belly is now pot belly, pigeon-hole ... you get the picture. Over the last 30 years the hyphen has declined in usage and this shift is a reflection of the times and how we communicate. Read More Add Comment (0) Hits: 380