The is the first question I ask my Marketing Coaching clients is this. Why did you start your business? The answer that I am given tells me where they want to go. Yes, I can access where you want to go by asking that simple question. You may not be able to figure it out for yourself, but when you tell a coach, a good one, we hear what you are saying.
That is why it is essential to the growth of your business that you seek the guidance of a professional coach. Be it a coach who specializes in life, marketing, training, business, etc. Coaches can help motivate you to levels that you otherwise could not have reached alone. The majority of Coaches are experts in what they do. Their job is to guide you to where you want to be. This requires creating a plan and keeping you focused and on track until that plan is completed.
Most start-up business owners know little to nothing about marketing a business. They know that they have a product or service that others want to purchase, and that’s usually it. Some may know a few marketing skills they learned in a book. Don’t get me wrong, business folks are good at what they do, they just don’t have expert marketing skills. Believe me folks, it takes an entire arsenal of marketing skills to sell a product or service.
Stop attempting to learn from books. Unless you are indeed a Marketing Consultant or Marketing Coach, than marketing is not your area of expertise. Focus on what you do best. Today’s consumers have become very savvy, they know what they want and don’t want. Your job, in addition to running your company everyday, is to market your product or service in such a way that it makes folks want to purchase what you are selling. This is not an easy task to do if you don’t have the marketing knowledge to do so.
Hire a Marketing Coach. Seek out someone you feel comfortable with, who can help your business become a success. Running a business, particularly a start-up business is not something to be done alone. Hiring a Marketing Coach is not a new thing. Smart business owners already know that having a Marketing Coach to guide them step by step will not only save money, but also reduce stress. Listen, you have a great deal riding on your new venture. Remember, nobody does it alone, we all need help. Do yourself a favor, that will save you in the long run, ask for the help you need.
Contact EastLake Marketing Group. I effectively coach you with marketing your product or service one step at a time. Let’s discuss how I can coach you to success. Contact me today!
