After suffering the devastating effects of severe hair loss and damage due to mishandling her hair and using products that contained less than favorable ingredients, Eddie began to research ways to grow her hair healthier, stronger and longer. She purchased every product that claimed to be a miracle cure for damaged hair, but found that they did not live up to their claims and some actually did the opposite of what they promised they would do. Along her journey to healthy hair she discovered priceless information regarding the harmful ingredients contained in hair care products geared towards African Americans; the most effective ways of washing, conditioning and handling African American hair; the most beneficial ingredients for African American hair; and much more. She compiled her research and authored the Comprehensive Guide to Growing African American Hair to Its Fullest Potential. The guide includes everything one would need in order to grow and maintain healthy hair.
The information Eddie discovered during her research was extremely valuable, but it did not solve the problem of finding healthy hair care products at reasonable prices. This led her to formulate a comprehensive hair care system, Sweet Nature by Eddie. For years she used homemade concoctions that contained ingredients essential for strong hair and a healthy scalp. While using these products in conjunction with her research findings, Eddie consistently saw tremendous improvements and extraordinary growth with her hair, including growing her relaxed hair past her shoulders and later managing her very thick natural hair. She then began to make the concoction for family and friends along with providing them with a copy of instructions, which she later turned into “The Guide”, and they too began to have unprecedented hair growth.
After suffering severe hair loss and searching for products to help re-grow her hair without any success, Eddie decided to formulate her own product line; Sweet Nature by Eddie. She has also authored a guide on growing healthy hair and conducts hair care workshops and consultations where she educates Black women on how to grow and maintain healthy hair. Eddie writes hair care articles for three online magazines and has been promoted to a Platinum Author for the quality of her articles. She was named the female entrepreneur of the 1990’s and has been accepted to the Who’s Who in North America business directory for her work in the hair care industry. In a little over 2 years Eddie has managed to get her products in six beauty salons in six different states; as well as a beauty supply store in London, England.
