Think Strategy -- WOM Matters! And you say... "what?"

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Torin Ellis
I’m not making this up - WOM matters. Word of mouth has always been critical. Even more so now. Just a few years ago, the Word of Mouth Marketing Association (WOMMA) was formed. Naturally the group has a focus and so does this piece. Allow me to flip it.

The angle that is most important in how you flex your presence is in what others say about you. (WOM)! Some folks can walk into a room and command the attention of others. Don’t believe me, ask Marion Pines. Some have to work at it.

Your cup will runneth over by virtue of being who you say you are. More so when others say it. Their amplification and opinion appears less polluted. The process is sometimes more painful than the procedure. Small things, done consistently, and beyond reproach is the foundation.

Start a blog, twitter account, networking group, You Tube channel, or newsletter. At minimum create a solid 15 sec personal pitch. Execute with undeniable effort and unquestionable results. Yeah...I’ve lost a few accounts in the past. Poor execution. You should see the ones I’m gaining now. It’s Monday — let's keep it moving!

 

  • Torin Ellis is the founder of Monday Mover and Second Motive. Both organizations focus on the aggressive growth of professionals that want to be more, do more and give more. With an unshakeable focus on the elevation of who we are, Torin delivers thought provoking motivation via the Monday Mover newsletter and Monday Mover Radio. His staffing company delivers high paying employment ripe with promise with a focus on Sales and Sales Management. Do the right thing...sign up for the newsletter at mondaymover.com and encourage another to do the same.
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