Black America Today

While 72 percent of Blacks say they know how to have fun and 60 percent think things are getting better for them, many often feel stressed (33 percent). Money is the greatest cause of stress (53 percent) followed by the well being of kids (49 percent) and health (40 percent). While only 3 in 10 feel financially secure, 8 in 10 pay their bills each month.
Among other findings in the report:

  • 83 percent of those surveyed have health insurance, a majority (66 percent of
    women and 52 percent of men) has family doctors, and 40 percent of Blacks who
    go online search the internet for health and medical information.
  • 83 percent of those surveyed describe themselves as Christian, though only 41
    percent go to church at least once a week. 70 percent of women and 59 percent of
    men believe that faith in God is more likely to help them recover from a serious
    illness.
  • 72 percent want to learn more about how to invest. 50 percent believe banks and
    other financial institutions do not understand their needs; and only 8 percent trust
    credit card companies.
  • 21 percent shop for fun frequently and 19 percent said they have to have what
    they like even if it costs more than they would like to spend.
  • Blacks are wary of many American institutions. They have the highest level of
    trust in the education system and Black media to treat them and their families
    fairly (30 percent) compared to 24 percent for the healthcare system, 12 to 16
    percent for police, government, and mainstream media and 8 percent for credit
    card companies.
  • Other media highlights include: 84 percent of households have cable, 81 percent
    of those surveyed watch Black TV channels weekly, 87 percent listen to radio in a
    typical week (only 16 percent listen to Satellite radio), 64 percent watch news or
    news magazines and 50 percent watch Court shows (compared to 41 percent for
    sports and 46 percent for entertainment)
  • Blacks are not satisfied with how they are portrayed by the media. Only 29
    percent agree that the mainstream media portrays Blacks in a positive light –
    compared to 50 percent who do not relate to the way Blacks are portrayed on
    most Black TV shows. Two-thirds believe there should be more television shows
    that focus on Blacks. Forty percent think Black TV is reinforcing a negative
    stereotype of Blacks.

For more information about the Black America Today study, please visit http://www.BlackAmericaStudy.com.

Contact:
Dan Klores Communications
Wendy Sachs, 212-981-5180
Matthew Traub, 212-981-5207

 About Radio One, Inc.
Radio One, Inc. (www.radio-one.com) is one of the nation’s largest radio broadcasting companies and the largest radio broadcasting company that primarily targets African American and urban listeners. Radio One owns and/or operates 53 radio stations located in 16 urban markets in the United States. Radio One also owns Magazine One, which publishes Giant Magazine (www.giantmag.com), interests in TV One (www.tvoneonline.com), a cable/satellite network programming primarily to African
Americans, Reach Media (
www.blackamericaweb.com), owner of the Tom Joyner Morning Show and other businesses associated with Tom Joyner, and Interactive One, which includes the highly popular social networking websites BlackPlanet.com and MiGente.com and additional websites targeted to African Americans such as NewsOne.com, TheUrbanDaily.com and HelloBeautiful.com. The company is led by  Chairperson and Founder Catherine L. Hughes, and her son, Alfred Liggins, III, who is Chief Executive Officer and President.

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