Are You Making These E-Commerce Excuses? (part 1)

Jamila White
Jamila White, “The E-Commerce Diva”
A year ago, I had big plans to re-vamp my web site. I was going to publish my e-newsletter twice a month – every month, and I was going to upgrade my own e-commerce capabilities. Those were my Internet marketing “resolutions” for 2005.

And I broke them all. Every single one. (One of them I broke even before the month of January was over!) For every goal, I had an excuse. And the excuses won.

But this year is different. It’s 2006 – time to get live! At the end of the first quarter, I’m already off to a good start. In January, I launched my new web site, and new “Supersize Your Bootcamp” training program. And you’re reading another newsletter issue. So far, so good!

But this article isn’t about me. It’s about YOU! What are your Internet marketing goals?

This spring, I intend to (check all that apply):

___ Finally get that web site up and running.

___ Add e-commerce to my current web site.

___ Overhaul my existing web site.

___ Get more web traffic.

___ Get more leads, prospects, or subscribers to my web site.

___ Get more orders.

Great! But how?

Just like any other kind of goal, Internet marketing goals require ACTION. E-commerce success doesn’t happen overnight. What do you plan to do to make it happen? As the old adage goes, “if you do the same thing you’ve been doing, you’ll get the same results you’ve been getting!”

So, will you do things differently this time? Or will you make the same excuses you made last year for not bringing your web site up to par?

Let’s take a look at some of the most common marketing issues. Do any of these statements sound familiar? Check off any that do.

___ “I just can’t seem to get my [web site, marketing campaign, redesign, shopping cart, etc.] started.”

___ “I keep starting a new marketing effort, but I can’t seem to finish it.”

___ “When it comes to [Internet marketing, e-commerce, web sites, etc.], I’m just clueless. I don’t know what to do.”

___ “I know I could benefit from marketing my [web site, products, service, etc.] but I’m not sure what steps to take. I feel stuck”

___ “I just don’t have time. I’m too busy dealing with [customers, clients, day job, family, etc.] to deal with my web site.”

___ “Every time I sit down to work on my marketing, I just can’t seem to stay focused.”

Now, let’s look at each statement, and see if there’s any truth to it, or if it’s actually an excuse that’s keeping you and your business from the success you want to achieve.