I'm driven by thought. The book "Crossing the Chasm" is closely related to the technology adoption lifecycle where five main segments are recognized; innovators, early adopters, early majority, late majority and laggards.
I’ve been thinking. Is being just as good as your competitor good enough to succeed in business? The world of minority business has evolved over the years. It used to be that “just as good” was more than enough.
Many people believe that not making enough money is the reason for their financial problems. Yet of even high-wage earners, those earning over $100,000 a year, nearly 20% live paycheck-to-paycheck and 30% save less $250 a month.
Furthermore, of those workers earning over $100,000 a year, 18% could only continue their lifestyle for a month or less if they lost their income.
I’m not making this up - WOM matters. Word of mouth has always been critical. Even more so now. Just a few years ago, the Word of Mouth Marketing Association (WOMMA) was formed. Naturally the group has a focus and so does this piece. Allow me to flip it.
The angle that is most important in how you flex your presence is in what others say about you. (WOM)! Some folks can walk into a room and command the attention of others. Don’t believe me, ask Marion Pines. Some have to work at it.
A line from the movie "300." I could have easily substituted Teachers or Saleswomen or Janitors or Accountants or any other professional title in the place of Spartan. The call to action will still be the same. Follow me.
As difficult as things may seem, you don't have to be a victim in this environment. There are many ways to profit in a recession. Historic opportunities now exist in real estate, the financial markets and business economy. No matter if you are a novice or sophisticated investor, you will find huge opportunities to profit which have not been seen in over 50 years.
At least 1-in-5 Americans has no assets or a negative net worth and as many as 40% will not have enough for retirement. That's right, they will not have 60% of their pre-retirement income. In today's environment with rapidly rising costs, most people find it difficult to live on 100% of their income, much less survive with a 40% pay cut.
