Day to day we take off and land. Routine. Assessment might reveal that many are actually operating under intellectual dishonesty. Put another way, our thoughts are trapped, following a trend or holding the line of history. For Bridgestone the commercials will push consumption based on the positive shock gained from the imagery. Breaking away from routine is what they did.
During your next engagement with a difficult client, student or teammate interrupt your thought. Look at their top three pain points with a new take. Break away. Escalate your solution by adding shock. Lyrically step up. Story lines grab attention. Reinforce your position with “can’t do without imagery.” Trust me...it works. It’s Monday – name your tire – let’s keep it moving!
- Torin Ellis is the founder of Monday Mover and Second Motive. Both organizations focus on the aggressive growth of professionals that want to be more, do more and give more. With an unshakeable focus on the elevation of who we are, Torin delivers thought provoking motivation via the Monday Mover newsletter and Monday Mover Radio. His staffing company delivers high paying employment ripe with promise with a focus on Sales and Sales Management. Do the right thing...sign up for the newsletter at mondaymover.com and encourage another to do the same.
