The first option did nothing to stimulate attention while the latter required much more in resources. Instead, he engineered a bold move, borrowing a 40-foot tractor trailer. He used the trailer as a showroom and sold thousands of shoes over a 72 hour period. Cole spent $14 to change his stationery to read Kenneth Cole Productions. This secured a parking permit within NYC. Permits were only granted to production companies. They believed Cole was filming a movie “The Birth of a Shoe Company."
Whether you like square toes or not, his story is one of unwavering belief in self. Unwavering belief in self! Unwavering belief in self! You have to know that deep within the most ignored molecule of your body that your day will soon arrive and/or return. Not just any day, but the day. The day that causes a reckoning of all your hard work, patience and it’s polar equivalent of persistence. ”It’s Monday — there’s room for you -- let’s keep it moving!
- Torin Ellis is the founder of Monday Mover and Second Motive. Both organizations focus on the aggressive growth of professionals that want to be more, do more and give more. With an unshakeable focus on the elevation of who we are, Torin delivers thought provoking motivation via the Monday Mover newsletter and Monday Mover Radio. His staffing company delivers high paying employment ripe with promise with a focus on Sales and Sales Management. Do the right thing...sign up for the newsletter at mondaymover.com and encourage another to do the same.
