Doing business with blacks and other minorities
is quickly becoming an industry of its own. Just like other industries,
the Supplier Diversity Industry is driven by the opportunity to make
money.
We live in a do-it-yourself society. With the
constantly fluctuating and obscene price of gasoline, who can blame us?
Yet, there are certain times when doing things ourselves just doesn’t
make good business sense; even worse we may be sabotaging our
businesses.
Just like any other kind of goal, Internet
marketing goals require ACTION. E-commerce success doesn’t happen
overnight. What do you plan to do to make it happen? As the old adage
goes, “if you do the same thing you’ve been doing, you’ll get the same
results you’ve been getting!”
Last time, we started to take a look at the
most common reasons why most people don't make progress on their
e-commerce and Internet marketing goals. Today, we continue the
discussion.
There will be many times in our lives when we are forced to deal with
change, disappointment, and failure. These events should not be viewed
negatively, but as opportunities to uncover routes to greater success.
If we exhibit keen insight, these “obstacles” will offer us lessons
that could be learned by no other means.
So many people are making a wonderful living by
self-publishing their own books. You’ve probably thought of writing
your own book, but thought that it was just too complicated and costly.
The truth of the matter is that almost anyone who has something to say
can write and publish their work. Whether your book is 240 pages or 24
pages you can self-publish your work and see your name in print.
Barack Obama's vaunted cross-racial appeal means whites have
finally found a Black politician they feel comfortable with - in
contrast to their feelings about the great bulk of African Americans.
Is that a good thing? Emphatically not, since it is predicated on the
belief that Obama isn't really "all that Black." Obama actively
encourages notions of his own "exceptionalism" through his "deep
willingness to accommodate white supremacy." His declaration that
Blacks have already come "90 percent of the way" to racial equality
signals to many that the days of having to listen to African American
complaints are almost over - when nothing could be further from the
truth.
"How can I get a hold on our marketing efforts so I can increase our client base?"
This is the question I got from a new client recently. As we talked a
little more about the issues the company was facing, marketing wasn't
where they needed help initially.
